ROOF
revenue skillsets
FOUNDATION
revenue infrastructure
WALLS
revenue management
What’s The Story On RevJen?
RevJen’s Training, tools, and community are revolutionizing how nonprofit leaders approach revenue generation. We are helping leaders achieve
their greatest impact by transforming them from feeling stressed and constrained to feeling energized and
empowered in their ability to generate revenue. Frustrated, isolated, and limited are just a few of the common
descriptors we most often hear when asking nonprofit leaders about revenue. Not surprising, since 81% indicate that access
to revenue is their single largest challenge. Do you have a vision for your organization, but are constantly struggling with how to achieve
what you know is possible? Join the RevJen community, and gain the knowledge, skills, resources, and network
you need to solve challenges and capitalize on opportunities.
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Solutions do exist! RevJen provides a structured approach to revenue generation and the culture that supports it. Our professionally facilitated workshops and peer groups bring to bear industry best-practices honed through years of working with struggling nonprofits. We know building an organization that embraces revenue generation begins with a solid foundation. Utilizing our approach, leadership teams begin to build the systems, processes, and culture that institutionalize revenue generation and alleviate the stress that comes with having an individual owner of revenue.
Bringing decades of sales, nonprofit, and for-profit executive level experience, we provide you with tools and resources not found elsewhere in the market. By participating in our workshops and executive forums you will: 1) Learn a proven framework that will help build your revenue capacity. 2) Process through your organizational challenges and opportunities in a safe community of peers. 3) Apply the approach and methodology to your organization and watch the revenue and culture transformation take place.
Whether you are new to your role or a seasoned veteran, Join the RevJen community and start/begin to revolutionize the way you approach revenue generation. Through our trainings, tools and community we have a solution to meet you where you are and partner with you on your revenue journey. Take control of your future and let us help you fuel the greater good.
Take a Look at Our Framework
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Roof -Revenue Skillsets
Revenue Skills
Revenue Activities
Revenue Communications
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Walls -Revenue Management
Systems and Processes
Team Management
Marketing and Communications
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Foundation -Revenue Infrastructure
Revenue Model
Revenue Strategy
Organizational Design
Resource Allocation
Revenue Culture
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Roof -Revenue Skillsets
Revenue Skills
Revenue Activities
Revenue Communications
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Walls -Revenue Management
Systems and Processes
Team Management
Marketing and Communications
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Foundation -Revenue Infrastructure
Revenue Model
Revenue Strategy
Organizational Design
Resource Allocation
Revenue Culture
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Roof
Revenue Skillsets
The effective skills and techniques for frontline,
day–to-day revenue generation with learning designed to Roof build individual capabilities.
Walls
Revenue Management
The management skills, practices, systems, and processes needed for
Walls successful execution of your day-to-day management of revenue activities.
Foundation
Revenue Infrastructure
The foundational strategic decisions and priorities from which an
organization builds sustainable revenue generation.
Individual Revenue Skills
What strengths and skillsets
should you develop or hone
to accomplish your revenue
goals?
What skills do you need
short- and long-term to be
more effective in your
revenue role?
Individual Revenue Activities
What activities drive your
potential donors and
customers through the
revenue pipeline?
What individual, daily actions
are needed to perform in
your role and hit your
targets?
Revenue Communications
What capabilities are
needed to articulate your
value proposition?
Can you effectively engage
with prospects to manage
questions and objections?
Revenue Systems and Processes
What technology and
processes do you need to
monitor and report your
revenue progress and
health?
What tools, processes, and
training do you need to
ensure standard practices
throughout your
organization?
Revenue Team Management
What is your strategy for
recruiting, training, and
retaining a strong revenue
team?
Do you have clear
performance metrics that
specifically align with each
individual role?
Marketing and Communications
How consistent is your
brand look and feel
represented in all marketing
materials and website?
How consistently is the the
value proposition and
messaging shared internally
and externally?
Revenue Model
Where does your
revenue come from
today? Where
would you like it to
come from in the
next 1-3 years?
Are you aligned as
a leadership team
and acting on a
revenue model?
Is your revenue
model reliable and
predictable?
Revenue Strategy
Do you currently
operate from a
revenue strategy?
Does it include
goals for systems,
process, and talent
development?
Does your revenue
strategy align with
the organizational
strategy?
What are the
people, processes,
and systems
needed to execute
your revenue
strategy?
Organizational Design
Do you understand
the work you need
to be really good at
to drive your
revenue strategy to
your desired future
state?
How do you design
the work and
functions to ensure
strong support for
revenue
generation?
Is there alignment
across the
organization with
revenue generation
roles and functions?
Resource Allocation
How do you allocate
resources (human
and financial) to
ensure proper
investment in your
revenue strategy
and functions?
Do you know the
actual costs of each
function of your
organization?
Can you map the
people in your
organization to
operations,
program, or revenue
activities?
Revenue Culture
Is revenue
generation
recognized, valued,
and celebrated in
your organization?
Is your revenue
culture intentional
and guided by clear
responsibilities and
activities?
Does your
leadership team
demonstrate and
embrace a revenue
culture?
"For over 20 years, I have firsthand experienced how stressful and difficult raising revenue can
be even for the most talented, passionate and dedicated nonprofit teams. By attending RevJen's
workshop, I discovered why this is and why it does not have to be. I left not only with this
critically important awareness but with a set of tools and plans that I could immediately
implement in my organization. I also developed important relationships with a tremendous set of
nonprofit professionals who continue to be invaluable thought partners. My RevJen experience
was an empowering, transformative one with a far-reaching and lasting impact. I could not
recommend this more to any nonprofit executive."
Sue Dalelio, Former Principal of Strategic Investments, Health Leads